An African man, who makes caskets, was on the way to deliver one when his car broke down. Trying not to be late, he put the coffin on his head and began walking to his destination. Some policemen saw him and wanted to make some money off the fella (a bribe), so they challenged him: “Hey, where are you going with that?!” The man said, “I don’t like where I am buried so I’m relocating.” The cops turned white as ghosts and ran. Well, the first baby boomers are now turning sixty-five and as in life, so in death, they want to do it, “my way”. This means, among other things, designer coffins or personalized urns (and funeral homes couldn’t be happier for the recession and cremations have really cut into their profits). But with designer coffins (up to $4,000 extra) and personalized urns (up to $500 extra) their bottom line is looking better. The coffin/urn maker at Till We Meet Again put it this way, “If you look at boomers, they’ve changed everything else as they move along the consumer spectrum of life, so why would death be any different?” Now for some, the custom work is simply painting – the old hippie who wanted a psychedelic tie-dye coffin or the sports fan who wanted his favourite team’s colours on the urn. But for others, the custom work is building from scratch – the car lover whose coffin was shaped as a 1940s automobile complete with tires, fins, headlights, etc., or the mechanic whose urn was in the shape of a toolbox.
The bottom line? There’s nothing wrong with an iCoffin or an iUrn as long as one can truly say, “iSaved”.