Mar
19

NOTHING TO SNICKER(S) AT!

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A man found a magic lamp on the beach. He rubbed it and out popped a genie, who gave the fella three wishes.  First, he wished for a million dollars, and poof! There was the money. Second, he wished for a convertible, and poof! There was the car.  Finally, he wished that  he could be irresistible to all women, and poof! He was turned into a box of chocolates.

Have you ever snapped angrily at someone when you were hungry?  Or has someone snapped angrily at you when they were hungry?  If so, you’ve experienced, “hangry” (an amalgam of hungry and angry) – the phenomenon whereby people get grumpy and short-tempered when they’re overdue for something to eat.  Why is that?  The answer lies in a process that goes on inside your body when it needs food.  Here’s how it all works.  The carbohydrates, proteins and fats in everything you eat are digested into simple sugars (glucose), amino acids and fatty acids.  These nutrients pass through your bloodstream from where they are distributed to your organs and tissues and used for energy.  As time passes, after your last meal, the amount of these nutrients circulating in your bloodstream starts to drop.  And if your blood-glucose level falls far enough, your brain will perceive it as a life-threatening situation.  That’s because whereas most other organs and tissues in your body can use a variety of nutrients to keep functioning, your brain is critically dependent on glucose to do its job.  And the neurons your brain sends out for food are the same neurons your brain sends out for emotions (which is why a baby cries when it is hungry).  So low blood sugar and high emotional moods are connected.

Now this is where Snickers, the world’s most popular candy bar, comes into the picture.  The famous layered confectionary of roasted peanuts, caramel and nougat  was invented by Frederick Mars in 1930 and named after the family’s favourite race horse.  But since the year 2,000, Snickers has been losing market share and was in danger of dropping to number two, behind the Hershey chocolate bar.  That is, until they came up with the advertising campaign, “You’re Not You When You’re Hungry”.  Based upon the “hangry” principle,  the company began replacing the word “Snickers” on its iconic wrapper with 25 different mood words.  So now there are Snickers bars that simply say:

“Cranky (or) Grouchy (or) Confused (or) Irritable (or)  Impatient (or) Complainer (or) Whiny (or) Ornery (or) Snippy (or) Spacey (or) Confused (or) Testy (or) Tired”

All of the above is designed to give the “hangry” a reason to reach for that sugar replenisher (or if you have the nerve, a reason to give someone the same) and it has been a huge success.  Winning every major advertising award, worldwide sales in 70 countries have jumped by over 700 million to 5.2 billion annually.  In North America alone, 15 million Snickers bars are made each day (daily using 100 tons of peanuts at 16 nuts per bar).

The bottom line?  The born-again believer can also suffer a spiritual low if they do not regularly feed on God’s holy word.  And so David wisely said in Psalm 34:8 – O taste and see that the Lord is good.