PAYING THE TAB
A $20 bill and a $1 bill were telling one another about their travels. The $20 bill said he had just been on a whirlwind trip to – gambling casinos, fancy restaurants, sporting events, etc.; buying the beer and wine, it was all quite exhilarating. The $1 bill replied that his life was rather boring – all he had done was travel from one church, to another church, and to another.
There is a brand new 2014 study out on alcoholic consumption in North America. It has just been published by the National Epidemiologic Centre (epidemiology is the science that deals with the cause-and-effect of disease in defined populations and is often the cornerstone of public health policy decisions). In it, researchers discovered the following as to who does the actual alcohol drinking in North America: 30% (0 drinks a day), 30% (1 drink a day), 30% (2 drinks a day), 10% (10 plus drinks a day). What this means is that the top 10% of drinkers consume well over 50% of all alcohol drank in any given year. This works out for the average 10% imbiber to about (five bottles of whisky, eighteen bottles of wine, or three 24-can cases of beer) every week. And if these top 10% of drinkers were ever to move down into any of the lesser categories, the alcohol industry would see 2/3’s of its profits disappear.
The bottom line? The brewers may show you ads with beautiful people moderately consuming their product; but they all know where the real money is made – the alcoholic, destroying both themselves and their family.
The truth is, North America has been awash in alcoholic drink since its very inception. For instance, in 1839, an English traveler marveled at the role liquor played here in our daily life as he traveled across the continent. He wrote the following in, A Diary In North America:
“I have come to the conclusion that North Americans can do nothing without a drink. If you meet, you drink; if you part, you drink; if you make an acquaintance, you drink; if you close a bargain, you drink; they quarrel in their drink, and they make it up with a drink. They drink because it is too hot; they drink because it is too cold. If successful in elections, they drink and rejoice; if unsuccessful, they drink and swear; they begin to drink early in the morning, at lunch and at supper, then finally leave it off late at night; they commence it early in life, and they continue to do so until they finally drop into the grave.”
But as bad as it can be here, neither Canada nor the United States comes anywhere near the level of alcohol consumption that exists in Europe (as a matter of fact, Canada and America have some of the strictest drinking laws on the planet when it comes to things like legal age for consumption and penalties for drinking and driving). According to the World Health Organization, the top ten drinking nations all come from Eastern Europe with (#3 Lithuania, #2 Moldova, #1 Belarus). The next top ten all come from Western Europe with (#13 France, #12 Luxembourg, #11 Portugal). On this side of the ocean, America ranks #25 and Canadian ranks #23. Well, at least this is one thing we’re not number one in.